I am a marketing professional with expertise in brand strategy, community building, and value creation. I produce compelling and impactful content, showcasing products, telling stories, and engaging audiences as a trusted creator and Ambassador for leading cycling brands including MAAP and Specialized Bicycle Components. I co-Founded a globally-recognized cycling club and race team. I led Marketing and Community initiatives for North America's largest premium cycling and running store. Prior, I spent 5+ years involved in the digital transformation of Canada’s largest telecommunications company.

Skills: brand strategy, community building, content creation, integrated campaigns, retail, and digital performance.